Presentation (Geigy)

 Connor

Slide 5

The designers were encouraged to reject the tired design concepts and visuals present in much of the competition and were instead required to engage in aesthetic exploration. Geigy sold medical products, chemicals and pesticides all with a distinctive but diverse visual approach, their minimalist graphic design in the 40’s and 50’s harkens back to a time when product design, even medical packaging looked both aesthetically stylish, and utilised a kind of 'minimalist cool' seen much less frequently in most modern packaging design. The chemical products and scientific subject matter lent itself to a high degree of visual abstraction and clinical reduction. Geigy were known as unique because they completely melded design for products with product manufacturing